We are here to change the world and we want to be a different way of seeing, creating, and motivating the world. Create an understanding of unity beyond what we see and above all generate a development movement. The purpose was to create a brand that communicated that MUDO is not a normal architecture studio, to completely move away from geometric and modular figures. That is why despite using a minimal editorial layout to soften the identity, the main logo is custom and heavy as well as the icon is very fun and versatile. Achieving in all the identity a balance between all the graphic elements, also adding a small Japanese essence in some elements